Youtube, Makeup, and PR
Let's talk brand management.
Are Youtubers taking over the beauty industry? It’s not the traditional type of public relations we’re used to seeing. With the rise of milennials, digital and social media is advancing everyday.
Beauty vloggers can have a lot to do with the way individuals perceive a brand - and social media has leveled the playing field in terms of communication with consumers.
These individuals have a HUGE following - some more than makeup brands themselves. For instance, Katy (LustreLux, seen above) has one 80 million views and 1.6 million subscribers YouTube alone, while Tarte Cosmetics has 3 million views and only 85-thousand subscribers.
Alongside the creation of YouTube videos, these beauty gurus are on every social media platform to connect with their fans. Twitter, Instagram, Periscope, and Snapchat are their ways of communicating with their followers.
This allows fans to create a deeper relationship with these individuals - treating them more like friends than fans. Which is where brand awareness comes in.
YouTubers show their viewers the step-by-step process of their makeup routines, listing makeup company’s products and describing the way they are used. Beauty brands are constantly advertised through these influencers – displayed earned media.
These beauty gurus have a way of making their content engaging and will make you keep watching. Since they develop relationships with their followers, they are more able to sway or influence opinions about brands.
Original article/inspo:
http://www.prweek.com/article/1398619/social-influencers-popular-brand-campaigns-traditional-celebs